Why Small Business Owners Need to Add Pages to Your Website (And Why It Feels So Complicated)
Your business isn’t static, so your website shouldn’t be either. Yet most small business owners find themselves stuck with a digital storefront that doesn’t reflect what they actually offer today. The need to add pages to website content comes up more often than you’d think—and it’s rarely as straightforward as it should be.
When You Actually Need to Add New Pages
Let’s talk about the real scenarios that bring business owners to this crossroads, and How to Add Pages to Your Website
You’ve expanded your HVAC business to a neighboring town, but potential customers there can’t find you online because you don’t have a dedicated location page. You’ve started offering virtual consultations alongside your in-person services, but there’s nowhere on your site that explains this option. Your team has grown from just you to five specialists, yet your “About” page still reads like a solo operation.
These aren’t edge cases—they’re the natural evolution of a healthy business. New service offerings require dedicated pages that explain what you do and why it matters. Additional locations need their own presence for local search visibility. Seasonal promotions need landing pages that capture timely interest. Team member pages build trust and put faces to names.
The gap between your current reality and your website’s representation isn’t just frustrating. It’s costing you opportunities every single day.
Here’s the frustration cycle most business owners know too well: You realize you need to add pages to your website. You reach out to the developer who built your site—if they even respond, the quote comes back at $500+ per page with a three-week timeline. You consider doing it yourself, only to find yourself three YouTube tutorials deep, still confused about the difference between a page and a post, wondering why your new page looks nothing like your existing ones.
So you put it off. Again. The page doesn’t get created, and your business moves forward while your website stays frozen in time.
The Hidden Cost of Outdated Website Content
What does this inaction actually cost you?
When you can’t showcase new services, you’re invisible to people searching for exactly what you now offer. A physical therapy practice that added sports injury treatment but never created that service page? They’re missing every “sports injury physical therapy near me” search in their area.
Missing location pages hit even harder. If you’ve opened a second office but don’t have a proper location page with that address, local search algorithms don’t know you exist there. You’re literally paying rent on a space that Google can’t connect to your business.
The technical barriers shouldn’t be this high. Most website platforms weren’t built with non-technical business owners in mind—they were built by developers, for developers. That’s why something that sounds simple (add a page about a service you already perform) turns into an afternoon of mounting confusion.
This is exactly why website management services have become less of a luxury and more of a practical business investment. Your expertise is running your business, not navigating content management systems.
Understanding Your Website Platform (And What That Means for Adding Pages)
Before you can add pages to your website, you need to know what you’re working with. Think of it like trying to add a room to your house—the approach differs dramatically depending on whether you have a custom-built home or a modular unit.
Your website platform determines everything from how straightforward the process will be to whether you’ll hit limitations down the road. Most small business websites run on one of two types of platforms: WordPress or website builders like Wix, Squarespace, and Shopify.
WordPress powers approximately 43% of all websites globally, and there’s a reason it dominates the small business space. It offers unmatched flexibility for growth without boxing you into proprietary systems. When you need to add pages to your website—whether that’s ten new service pages or an entire blog section—WordPress gives you room to expand without hitting artificial limits.
But here’s where it gets confusing: there are actually two versions of WordPress, and knowing which one you’re using matters significantly.
WordPress.org (self-hosted) gives you complete control. You own your site files, choose your hosting provider, and have unlimited capability to add pages, customize functionality, and scale. This is what most professional website design services build on.
WordPress.com is a hosted platform that manages the technical side for you. While more accessible for beginners, it comes with restrictions depending on your plan level. Some tiers limit plugins, customization options, and even the number of pages you can create.
Website builders like Wix, Squarespace, and Shopify take a different approach entirely. They’re all-in-one platforms with drag-and-drop interfaces designed for simplicity. The trade-off? You’re renting space in someone else’s ecosystem with platform-specific limitations on design flexibility, page structure, and long-term scalability.
How to Identify Your Website Platform in 30 Seconds
Not sure what platform your website uses? Here’s the fastest way to find out.
Check your website’s admin login URL. If you access your dashboard at yoursite.com/wp-admin, you’re using WordPress. If it’s yoursite.wixsite.com or you log in through squarespace.com or shopify.com, you’re on a website builder.
Still not certain? Right-click on your homepage and select “View Page Source.” Search (Ctrl+F or Cmd+F) for “wp-content,” “wix,” “squarespace,” or “shopify.” You’ll typically find multiple references to whichever platform powers your site.
Another telling sign: look at your monthly or annual billing statements. Website builders bundle hosting, domain, and platform access into one recurring charge. WordPress.org sites typically have separate bills for hosting, domain registration, and possibly premium themes or plugins.
WordPress vs Website Builders: Page Creation Comparison
The platform you use directly impacts how you add pages to your website and what limitations you’ll face.
WordPress treats pages as flexible content containers. You can create unlimited pages, organize them hierarchically, assign custom templates, and structure your site architecture however your business needs demand. Need 50 location pages? No problem. Want to add a resources section with 100+ downloadable guides? The platform won’t stop you.
Website builders often impose page limits based on your subscription tier. Wix’s basic plans may restrict you to a specific number of pages. Squarespace offers unlimited pages but can slow down with large site structures. Shopify focuses on e-commerce, making it less ideal if you’re trying to build extensive service or content-based pages.
The real distinction emerges when your business grows. WordPress scales with you—adding pages remains a consistent process whether you have 10 pages or 1,000. Website builders may require plan upgrades or platform migrations as your needs expand, turning what should be a simple content addition into a financial and technical decision.
That’s why WordPress remains the preferred choice for businesses planning long-term growth. The investment in learning the platform (or partnering with experts who already know it) pays dividends when you need to expand without constraints or unexpected limitations.
How to Add Pages to Your WordPress Website (Step-by-Step Walkthrough)
Learning to add pages to website structures in WordPress might feel overwhelming at first, but the process follows a straightforward pattern once you understand the dashboard. Let’s walk through each step so you can confidently add new service pages, location pages, or any content your business needs.
Accessing Your WordPress Dashboard
Your WordPress dashboard is the control center for your entire website. To access it, you’ll need to navigate to your login URL, which typically follows one of these formats: yourwebsite.com/wp-admin or yourwebsite.com/login.
If you’re not sure which URL your site uses, try both. You can also add /wp-admin to the end of your website address in any browser.
Forgot your password? Click the “Lost your password?” link on the login screen. WordPress will send a reset link to the email address associated with your account. If you don’t have access to that email anymore, you’ll need to contact your hosting provider or use database management tools like phpMyAdmin—which goes beyond basic page management and into technical territory.
Once logged in, you’ll see the dashboard sidebar on the left side of your screen. This is where all the magic happens when you need to add pages to website navigation and content.
Using the WordPress Block Editor to Build Your Page
After logging in, hover over “Pages” in the left sidebar and click “Add New.” You’ll immediately land in the WordPress editor—your blank canvas for creating new pages.
Most modern WordPress installations use the Gutenberg block editor (introduced in 2018). This editor organizes everything as “blocks”—individual content elements like paragraphs, images, headings, and buttons. If your site still uses the Classic Editor, you’ll see a formatting toolbar that looks more like Microsoft Word.
To start building your page:
Start by clicking “Add title” at the top of the page. Your page title should clearly describe what visitors will find—think “Kitchen Remodeling Services” rather than vague titles like “Services Page 3.”
Below the title, click the plus (+) icon to add content blocks. The most common blocks include paragraph text, headings, images, and lists. Type a forward slash (/) to quickly search for specific block types.
Formatting best practices to keep in mind:
Use heading hierarchy properly. Your page title is H1, so section headings should be H2, and subsections should be H3. This helps both readers and search engines understand your content structure.
Keep paragraphs short—especially for mobile readers. Two to four sentences maximum ensures your content doesn’t become a wall of text on smaller screens.
Add visual breaks with images, headings, or white space. When you add pages to website content, remember that scannability matters more than cramming everything into dense paragraphs.
Page Settings You Need to Know
Look for the settings panel on the right side of your screen (if you don’t see it, click the gear icon in the top right corner). This panel contains several important options that control how your page functions.
Page Attributes let you organize pages hierarchically. If you’re creating a page about “Residential Plumbing” under a main “Services” page, select “Services” as the parent page. This creates a logical structure and can affect your URL structure.
Template options vary depending on your theme. Common templates include full-width (no sidebar), default (with sidebar), and sometimes specialized templates for landing pages or contact forms. Choose the template that best suits your content.
Order determines where pages appear in menus and lists when sorted numerically. Lower numbers appear first. Most people leave this at 0 unless they need specific ordering.
The Featured Image (also called a header image in some themes) appears at the top of your page or in preview cards. Not all themes require this, but it’s worth setting if your theme displays it prominently.
Adding Your New Page to Your Website Menu
Creating a page doesn’t automatically add it to your navigation menu—you’ll need to do this separately. This gives you control over which pages appear in your main navigation versus which stay accessible only by direct link.
Navigate to Appearance > Menus in your dashboard sidebar. Select the menu where you want the new page to appear (usually “Primary Menu” or “Main Menu”).
On the left side, you’ll see available pages. Check the box next to your new page and click “Add to Menu.” Your page now appears in the menu structure on the right.
Organizing your menu structure:
Drag and drop pages to reorder them. Pages indented slightly to the right become dropdown submenu items under the page above them.
Click the arrow next to any menu item to add navigation labels that differ from your page title, or to open links in new tabs. This flexibility means you can have a page titled “Professional Kitchen and Bathroom Remodeling Services” but show “Remodeling” in your navigation.
Don’t forget to click “Save Menu” before leaving this page—WordPress won’t automatically save your changes.
Common errors when adding pages to website menus:
If your new page doesn’t appear in the available pages list, make sure you published it (not just saved as draft). Only published pages appear in menu options.
If menu changes don’t appear on your live site, try clearing your browser cache or any caching plugins you’re running. Sometimes cached versions of your site don’t reflect recent menu updates.
Publishing vs. Saving as Draft:
Before you hit that blue “Publish” button, consider whether your page is truly ready. Click “Save Draft” to preserve your work without making it live. This is particularly useful when you’re building multiple related pages and want them all to launch simultaneously.
The “Preview” button lets you see exactly how your page will look without publishing it. This stress-free approach to adding pages lets you catch formatting issues, typos, or missing images before visitors see them.
If website management tasks like these feel time-consuming when you’d rather focus on running your business, our website management services handle page creation, updates, and menu organization as an ongoing partnership—not a one-time project.
How to Add Pages on Wix, Squarespace, and Other Website Builders
Different website builders take vastly different approaches when you need to add pages to website platforms. What’s straightforward on one platform might involve multiple steps on another. Let’s break down exactly how each major builder handles page creation.
Adding Pages in Wix
Wix offers two distinct editors, and the process to add pages to website sections differs between them. In the classic Wix Editor, click the “Pages” menu on the left sidebar, then hit the plus icon to add a new page. You’ll choose from templates like “Blank Page,” “Services,” or “About.”
Editor X, Wix’s advanced platform, uses a similar menu structure but offers responsive breakpoint controls. The key difference is that Editor X requires you to design for multiple screen sizes simultaneously, while the classic Editor handles mobile versions automatically.
Both editors let you set SEO titles, descriptions, and URL slugs during page creation. The classic Editor tends to be more stress-free for beginners, while Editor X gives agencies and designers pixel-perfect control over layouts.
Adding Pages in Squarespace
Squarespace streamlines the process to add pages to website structures through its unified Pages panel. Click the Pages icon (looks like stacked sheets), then the plus sign, and select your page type: Standard, Blog, Products, or Cover.
Each page type comes with layout options suited to specific content. A Standard page works for most business needs—services, about pages, or contact forms. The layout editor appears immediately after creation, letting you drag sections and blocks into place.
Page settings live in the gear icon next to each page name. Here you control navigation visibility, password protection, and whether the page appears in your sitemap. Squarespace’s approach feels more opinionated than Wix—fewer choices, but each choice is thoughtfully designed.
Adding Pages in Shopify
Shopify separates product pages from content pages, which affects how you add pages to website sections. Product pages are created through “Products” in your admin panel, while informational pages live under “Online Store > Pages.”
For content pages, click “Add page” and you’ll get a basic text editor similar to Microsoft Word. These pages work for policies, about sections, or educational content. The challenge is that Shopify’s content pages are intentionally limited—this platform prioritizes e-commerce over traditional websites.
Product pages offer much more flexibility, with metafields, variant options, and inventory tracking built in. If you’re running a store and need to add pages to website offerings, you’ll likely create most new pages as products rather than content pages.
Platform Comparison
| Platform | Complexity Level | Template Options | Mobile Editing | Page Limit |
| Wix Editor | Low | 100+ | Automatic | Unlimited (performance degrades after 100) |
| Wix Editor X | Medium-High | 50+ | Manual breakpoints | Unlimited |
| Squarespace | Low-Medium | 40+ per page type | Automatic | Unlimited |
| Shopify | Low (content) / Medium (products) | Limited for content pages | Automatic | Unlimited |
| GoDaddy | Low | 20-30 | Automatic | 10-50 depending on plan |
GoDaddy Website Builder deserves special mention for its page limitations. Unlike other platforms, GoDaddy caps how many pages you can create based on your subscription tier. This makes it less suitable for businesses planning to scale their content or add multiple service and location pages over time.
The investment in learning each platform’s quirks varies considerably. Wix and Squarespace offer the most stress-free experience for adding pages regularly, while Shopify requires understanding the product-versus-content distinction. GoDaddy works for simple sites but may require a platform migration as your needs grow.
What to Actually Put on Your New Pages (Content That Converts)
You’ve figured out how to add pages to website—now comes the hard part. What actually goes on those pages? Most business owners either stuff them with keyword salad or write beautiful prose that says nothing. Neither approach gets the phone to ring.
The content on your new pages needs to do two things simultaneously: answer customer questions and signal to search engines what you do and where you do it. Let’s break down exactly what each page type needs.
Service Page Template (What to Include)
Your service pages are your workhorses. They’re where potential customers decide whether to call you or click back to Google and try your competitor.
Every service page should open with a clear headline that names the service and location. “Plumbing Repair in Downtown Seattle” beats “Welcome to Our Plumbing Services” every time. Your opening paragraph should immediately address the problem your customer is facing right now—the leaking pipe, the broken AC, the website that won’t load.
Next comes the trust-building section. What makes your approach different? How long have you been doing this specific service? Include specifics: “We’ve completed over 400 kitchen remodels in King County since 2015” works better than “We’re experienced professionals.”
The meat of your service page should outline your process. Customers want to know what happens when they call. Do you offer same-day appointments? What does the first visit look like? What’s the typical timeline? Answer these questions in plain language.
Include service area coverage explicitly. List the neighborhoods, cities, or zip codes you serve. This isn’t just helpful for customers—it’s critical for local search visibility through local SEO services.
End with clear calls-to-action. Phone number (clickable on mobile), contact form, and service booking if applicable. Multiple conversion paths mean more conversions.
Location Page Checklist for Local SEO
If you serve multiple cities or have multiple locations, dedicated location pages are non-negotiable. But they’re also where most businesses create duplicate content disasters.
Start with NAP consistency—your Name, Address, and Phone number must match exactly what’s on Google Business Profile, Yelp, and every other directory. “Street” vs “St.” matters. “Suite 100” vs “#100” matters. Pick one format and stick to it everywhere.
Each location page needs unique content. Don’t just copy your main service page and swap out the city name. Write about the specific area you serve: “Our Bellevue office primarily serves the Eastside, including Redmond, Kirkland, and Sammamish.” Mention local landmarks, neighborhood names, and specific service challenges unique to that area.
Include an embedded Google Map showing your location or service area. Add your full address in both the page content and schema markup. List specific services available at that location if they vary.
Local keywords should flow naturally. “When you need emergency HVAC repair in Tacoma” reads better than “Tacoma HVAC repair Tacoma WA HVAC” stuffed into every paragraph.
Writing Content That Actually Gets Customers to Call
About pages and team pages often become fluffy mission statements nobody reads. Instead, use them to answer the question every potential customer is asking: “Why should I trust you with my money?”
Share your story, but make it relevant. How you started matters less than why you’re qualified now. Professional credentials, certifications, years in business, number of customers served—these build credibility. Photos of actual team members (not stock photos) increase trust significantly.
Your contact page needs to be ridiculously easy to use. Include:
- Click-to-call phone number prominently displayed
- Contact form with minimal required fields
- Physical address with embedded map
- Business hours clearly stated
- Email address (even if you prefer phone calls)
- Links to social profiles if you actively use them
The difference between a blog post and a static page comes down to timeliness. Blog posts cover timely topics, answer specific questions, and get updated less frequently. Static pages cover core services and offerings that don’t change much. “How to Prepare Your Home for Winter” is a blog post. “Residential Heating Services” is a static service page.
When you add pages to website as part of a growth strategy, consider how website management services can handle the ongoing optimization these pages need.
SEO basics for every new page:
- Title tag: 50-60 characters, includes primary keyword and location
- Meta description: 150-160 characters, compelling reason to click
- H1 header: Clear, includes main keyword, only one per page
- H2/H3 headers: Break up content, include semantic keywords
- Image alt text: Descriptive, includes relevant keywords where natural
The biggest content mistakes? Writing for search engines instead of humans. Using industry jargon customers don’t search for. Burying your phone number. Creating pages without clear purpose. Forgetting mobile users entirely.
Every page you add should answer one question: “What do I want someone to do after reading this?” If you can’t answer that clearly, the page isn’t ready to publish.
Common Problems When Adding Pages (And How to Fix Them)
Even when you follow the steps to add pages to website, things don’t always go according to plan. You click publish, expecting your new page to appear perfectly alongside your existing content—but instead, you’re faced with mysterious errors, wonky layouts, or pages that seem to vanish into thin air. Let’s troubleshoot the most common issues and get your pages working properly.
Why Your New Page Isn’t Showing Up
You’ve created your page, hit publish, and… nothing. It’s not appearing in your navigation menu, and visitors can’t find it. This is one of the most frustrating problems, but it’s usually a simple fix.
Your new page exists in your WordPress dashboard but isn’t automatically added to your menu. Navigate to Appearance → Menus, find your page in the left column, and manually add it to your navigation. You’ll also need to verify that the menu is assigned to the correct location—most themes have multiple menu positions (header, footer, sidebar), and you might be editing the wrong one.
If you still can’t see your page, check the status. Sometimes pages get saved as “Draft” instead of “Published,” or they’re set to “Private,” which makes them invisible to regular visitors. You’ll find these settings in the right sidebar of the page editor.
Another culprit: caching plugins. Your page might be live, but your caching system is showing visitors the old version of your site. Clear your cache through your plugin settings or contact your hosting provider if server-level caching is enabled.
Fixing Design and Layout Issues
Your new page looks completely different from the rest of your site—different fonts, colors that don’t match, or elements appearing in the wrong places. This usually points to template or theme conflicts.
Most modern themes include multiple page templates. When you’re editing your page, look for a “Template” or “Page Attributes” setting in the sidebar. You might have accidentally selected a blank template or a special layout meant for specific purposes. Switch it to your default template or the one that matches your other pages.
Plugin conflicts cause more problems than most people realize. If you’re using a page builder plugin that’s different from what was used on your existing pages, you’ll get inconsistent styling. The solution is to stick with one editing method across your entire site. If your homepage was built with Elementor, use Elementor for new pages too.
Broken layouts often come from missing CSS or JavaScript files. This happens when themes or plugins update and create compatibility issues. Try switching to a default WordPress theme temporarily—if your page looks fine with the default theme, your original theme needs updating or has a bug that requires developer attention.
Troubleshooting Mobile Display Problems
Your page looks perfect on your desktop computer, but visitors are complaining about mobile issues—text that’s too small, images that run off the screen, or buttons that don’t work. This is a responsive design problem.
Most modern themes are mobile-responsive by default, but custom CSS or page builder settings can override this. Check your page builder’s responsive settings—many have separate controls for desktop, tablet, and mobile views. You might have accidentally hidden elements on mobile or set fixed widths that don’t adapt to smaller screens.
Always preview your pages on actual mobile devices before publishing, or use your browser’s developer tools to simulate different screen sizes. What looks reasonable on a 27-inch monitor might be completely unusable on a phone.
If you’re consistently running into technical issues that eat up your time, our website maintenance services handle these headaches for you. We ensure every page you add works correctly across all devices and integrates seamlessly with your existing design—giving you back the hours you’d spend troubleshooting.
The Real Time Investment: What Adding Pages Actually Costs Your Business
The True Cost of DIY Website Updates
When you first decide to add pages to website yourself, the time investment seems straightforward. But most small business owners discover the reality looks quite different from their initial estimates.
Here’s what the actual timeline typically looks like: You’ll spend 2-4 hours just learning your platform’s page builder or editor. That’s watching tutorials, reading documentation, and figuring out where everything lives in your dashboard. Then creating your first page takes another 1-3 hours as you navigate the learning curve.
Each additional page might go faster—anywhere from 30 minutes to 2 hours—but that’s assuming everything goes smoothly. And here’s where the hidden costs emerge.
When you make a mistake that breaks your site layout or causes mobile display issues, you’re looking at developer fees ranging from $75-150 per hour to fix problems you accidentally created. One small business owner we spoke with spent $400 fixing a navigation menu she’d inadvertently corrupted while adding a new service page.
Then there’s the opportunity cost. Those hours you’re spending wrestling with page builders? That’s time you’re not spending with clients, developing your services, or running your business. If your billable hour is worth $100, a “free” DIY page update that takes 3 hours actually costs your business $300 in lost revenue.
The maintenance burden compounds over time. Pages need updating when information changes. Images break. Plugins conflict. Security patches require testing to ensure your custom pages still function properly. What started as a one-time task becomes an ongoing responsibility that pulls you away from your core business.
When to Stop Doing It Yourself
DIY makes sense when you’re testing a brand new business concept, need to make a simple text change, or genuinely enjoy working on your website. Some business owners find it meditative—and that’s perfectly valid.
But it’s costing you money when any of these scenarios apply: You’re avoiding necessary updates because you dread the process. You’re turning down client work to handle website tasks. Your pages look noticeably different from each other because you’re still learning. Or you’re spending more than 2-3 hours monthly on website maintenance.
A commercial photographer we worked with was spending 6-8 hours monthly adding new portfolio pages and updating service offerings. She calculated she was losing approximately $2,400 monthly in shoot time. After switching to professional website management services, she reclaimed those hours for paid sessions and actually increased her business revenue.
The math becomes clear: If maintaining and updating your website takes more time than it would cost to have someone handle it stress-free, you’ve crossed the threshold where DIY stops being an investment and starts being a drain on your business.
The Hands-Off Solution: How Managed Website Services Handle Page Creation
You’ve seen the DIY options and the developer hiring process. Now let’s talk about the solution that removes you from the equation entirely while keeping you in complete control.
What Website Management Services Include
Website management services go beyond basic website maintenance services like security updates and backups. They function as your on-demand web team, handling ongoing changes and additions without requiring technical knowledge from you.
When you need to add pages to website, a managed service handles the entire process: content formatting, menu integration, mobile responsiveness testing, image optimization, and ensuring everything matches your existing site design. You’re not learning WordPress, troubleshooting plugins, or wondering if you broke something.
The difference comes down to scope. Maintenance keeps your site running smoothly. Design creates something new from scratch. Management bridges the gap—it’s your ongoing partnership for evolving your site as your business grows.
This includes creating new service pages when you expand offerings, building location pages as you grow, updating pricing information, adding team member profiles, integrating new contact forms, and refreshing seasonal content. Essentially, anything that changes about your business can be reflected on your website without technical barriers.
How It Works: From Request to Published Page
The process eliminates the learning curve entirely. When you need a new page, you send an email describing what you need. No technical specifications required—just explain it like you would to a colleague.
For example: “We’re now offering emergency plumbing services. I need a page that explains our 24/7 availability, response times under 2 hours, and pricing structure. Here’s the content and three photos.”
Your website management services provider receives that request, creates the page using your site’s existing design framework, optimizes images for fast loading, adds it to the appropriate navigation menu, ensures mobile responsiveness, and sends you a preview link for approval.
You review the page on your actual website. If something needs changing—different wording, moved sections, additional images—you simply reply with feedback. Revisions are unlimited, meaning you’re never stuck with “close enough.”
Most routine pages go live within 2-3 business days. Urgent requests can often be accommodated faster. Once approved, the page is published and you receive confirmation with the live URL.
The ongoing nature means you’re never starting from scratch with each request. Your provider learns your preferences, understands your brand voice, and knows your site architecture. The tenth page goes smoother than the first.
Investment Breakdown: Managed vs DIY vs Hiring Developers
Let’s compare the real investment across three approaches for a business that needs to add pages to website quarterly:
| Approach | Monthly Investment | Time Required | Technical Knowledge |
|———-|——————-|—————|———————|
| Managed Services | $75 flat rate | ~15 minutes per request | None—just email your needs |
| DIY | $0 (+ existing hosting) | 3-5 hours per page initially | Moderate to high learning curve |
| Hire Per Project | $0 monthly ($150-300 per page) | 1-2 hours coordinating | Minimal, but communication overhead |
The flat-rate model at $75 monthly covers unlimited page edits and updates within reason. Compare that to developer hourly rates ranging from $75-150 per hour. A single new page could cost $200-400 when hiring project-based help.
But the real comparison is against your time. If creating a page takes you five hours because you’re learning as you go, that’s five hours away from client work, business development, or operations management. What’s your billable hour worth? For most business owners, it exceeds $75.
Consider the HVAC company that added three seasonal service pages—air conditioning tune-ups in spring, heating maintenance in fall, and emergency services year-round. Using managed services, the owner emailed service descriptions and pricing. Three professionally built pages went live within a week, integrated seamlessly into the site navigation.
Had that owner attempted DIY, they’d spend 10-15 hours learning WordPress, struggling with formatting, and troubleshooting mobile display issues. Hiring freelance developers for three pages would cost $600-900 as one-time expenses, with no ongoing support for future updates.
The managed approach freed that business owner to focus on what actually grows the business: training technicians, building customer relationships, and responding to service calls. The website evolved alongside the business without becoming a distraction.
This model works particularly well for service businesses regularly adding offerings, multi-location companies expanding geographically, and seasonal businesses updating relevant content throughout the year. If your business changes quarterly, a managed partnership removes the friction from keeping your website current.
The stress-free factor matters too. No more wondering if you configured something incorrectly or worrying that a plugin update broke your new page. Someone else monitors, maintains, and ensures everything functions properly across all devices.
